Everlane clothing

For my sustainable brand blogging post I chose to read about a brand called Everlane clothing. The brands headquarters are in San Francisco and it was founded in 2010. Everlane stood out to me because they have an interesting approach to being ethical. To start out, they have a very detailed strategy to finding the best factorys. They go to the factories that are known for producing the finest designer labels, and then give a ethics test which evaluates fair wages, reasonable hours, and environmental impact. I really like this approach because not only does it value the quality of the clothing, but it also values the lives of the people making the clothing. If this wasn’t enough, every Black Friday Everlane donates all their profits towards improving the lives of people who work at their factories. This is really cool because Everlane has factories in and outside of the United States so it truly is a universal cause. Another thing Everlane has going for them is the sustanability of their clothing. They put the finest materials in their clothing in an attempt to make their clothing last a long time. This is crucial when it comes to lowering peoples carbon footprints. Everlane also proud themselves on being “radically transparent”. This includes letting their customers know exactly how much money it took to make the product. This is a game changer because people know exactly what the quality of the product they’re investing in is. Overall, I was very impressed with Everlane and their innovative as well as ethical approach.